New technology presents the opportunity to increase customer satisfaction – something every hospitality organization wants. However, due to widespread confusion in this sector, restaurant and hotel operators seldom have the time to effectively analyze which services work best in their organization. For providers offering technology solutions, RTS helps to focus and clarify the benefits to operators through brand development and go-to-market strategies. Our decades-long experience as operators allows us to guide tech companies on the best ways to reach their targets.

The RTS team is a group of hospitality specialists, each with 25 to 45 years of real world experience running businesses – in the trenches. We are CEOs, CPAs, CTOs, CCOs, analysts, chefs, strategists, planners, organizers, communicators, researchers, branders, trainers, marketers, and leadership builders.

It’s not our job to make suggestions and wish you luck. We join your team, involve you in assessing your business and uncovering paths to improvement. From what we learn together, we help you devise and execute tactics to optimize every facet of your organization.


Our Technology Company Consulting Solutions

  • Brand Strategy
  • Technology Strategy
  • Go to Market Strategy
  • Revenue Optimization
  • Performance Management
  • Annual Planning


Fred LeFranc

Chaos Strategist & Founding Partner

Fred is the managing partner and co-founder of Results Thru Strategy. His expertise in strategic planning, leadership development, and business development has assisted numerous companies in increasing sales and profits.

His areas of expertise include strategic planning, organizational development, executive coaching, performance management, marketing strategy, and the enhancement of technology-based systems. Fred’s four decades in the hospitality industry include stints as COO, CEO board member, and President of a number of hospitality and technology brands, including Flat Rock Grille, Ruby’s Diner, Fishbowl Marketing, and Louise’s Trattoria. Inc. Magazine featured his admirable turnaround for Louise’s, which included design, concept development, food production, IT systems, and operational executions.

Connect on LinkedIn Follow on Twitter
Briana Benson

Chaos Coordinator

Briana Benson’s focus is in competitive and market analysis, database creation, cataloging and organization, as well as business development. This includes providing on-site and virtual data collection, competitive research analysis, background information, as well as administrative support as needed for the partners and clients at RTS.

Briana has worked on a variety of projects at Results Thru Strategy with clients such as Goldco, Which Wich, Brugger’s Bagels, Brixx Wood Fired Pizza, Xenial, Fishbowl Marketing, Walk On’s, and The TAO Group.

She has a Bachelor’s in History from Western Carolina University, and a Master’s Degree in Library and Information Studies from University of North Carolina at Greensboro.

Connect on LinkedIn
Jessica Gagliardo

Administrative Assistant

  • 10+ years of client service in multiple positions across various professional industries.
  • 5+ years with focus on client experience and management, schedule maintenance, and workflow troubleshooting.
  • Deep retail experience with consumer products and hospitality across a wide spectrum of environments and applications.

Jessica has been working in client services for the entirety of her career. She has experience in various industries, most recent being Veterinary Medicine and animal wellness. Her time spent client-facing across a vast number of industries has bolstered her ability to meet client needs while fostering sustained, positive professional relationships. This allowed her to explore her penchant for finding creative solutions to questions and issues at hand.

Couple this with a year of experience assisting with professional social media marketing, and two decades of social media experience from the scope of a ‘Very Active User’, Jessica is a noteworthy addition to supplement the needs of any team.

Connect on LinkedIn
Michael Lukianoff

Data Scientist and Analytics Guru

Mike Lukianoff is an expert in data science and predictive analytics in the industry. Many of his patented inventions, processes and methods have become industry standards particularly related to pricing, menu management and site forecasting.

As founder of predictive analytics firm Czar Metrics, he blended econometrics, consumer research, big data, social media and predictive analytics to change how the industry captures and analyzes data. In 2015 Czar Metrics was acquired by Fishbowl, where he served as Chief Analytics Officer until June 2019. He and his companies have advised many of the industry’s largest and most innovative companies including 6 of the top 10 restaurant brands. Mike is also on the board of Bite Kiosk, a leader in self-ordering touchscreen kiosks with facial recognition.

Mike is an active Alumnus of the Cornell Hotel School, where he is a frequent guest lecturer.  He is also a Fellow of the Culinary Institute of America and advisory board member of the Financial Leadership Exchange.  He also sits on several private advisory boards.

Connect on LinkedIn
James McGehee

Financial & Informational Systems Architect

James McGehee is responsible for the financial services practice of RTS. He specializes in the creation and implementation of scalable, non-proprietary financial and information technology systems that align with each client’s specific needs.

McGehee’s project work includes arranging a private placement for a small, fast-casual chain seeking a financial sponsor. James has held positions from Senior Financial Analyst to Vice President of Finance to CFO, and has worked for a broad spectrum of hospitality brands, including Hamburger Hamlet, El Gallo Giro, Ruby’s Diner, Pasta Pomodoro, Una Mas Restaurants, and Chevy’s Mexican Restaurants. Among McGehee’s talents are strategic planning, financial controls, cash flow management, accounting processes, financial analysis, and insurance and payroll systems. His strengths lie in integrating systems, streamlining operations, and eliminating wasteful overhead.

Connect on LinkedIn
Brenda Parker

 Technology Project Manager

As a restaurant industry veteran with more than 30 years’ experience, Brenda Parker has held IT leadership roles with several brands, such as CKE Restaurant Holdings, DineEquity, El Pollo Loco, Denny’s, Taco Bell, Sizzler and Gloria Jeans.   She led the Information Technology department for Great Circle Management, a Krispy Kreme and Noodles and Company franchise organization, awarded a Nations Restaurant News IT Innovation Award and a Murtec IT Project of the Year Award.

Brenda has managed large projects, system rollouts and infrastructure upgrades; built and trained IT support teams; helped companies establish steering committees, project management offices and organized cross functional teams; consulted for franchisors and franchisees of such brands as: Burger King, Pizza Hut, Starbucks, McAlisters, Grill Concepts, Peet’s Coffee and Tea, just to name a few.  Brenda is a change management professional with deep roots in operations providing her with the ability to translate technical processes into understandable operation-centric applications.

Brenda is a past steering chairman of the NRA’s MIS Study Group, has served on technology advisory boards and was awarded a Committee Contributor of the Year Award by Women’s Foodservice Forum (WFF).

Connect on LinkedIn
Christopher Sebes

Executive Technology Strategist

Christopher Sebes provides technology strategy to operators, private equity owners and technology companies. He was most recently President of Xenial (formerly called Heartland Commerce), a major player in restaurant and retail management technology.

Prior to his role at Heartland Commerce, Christopher founded XPIENT, which was sold to Heartland Payment Systems in 2014. Christopher was also the co-creator of Twenty20 Visual Systems, the first Microsoft Windows point-of-sale company.

He received a degree in Hotel and Restaurant Management in England and has managed hotels and restaurants in Europe and the U.S.

Connect on LinkedIn
Ariel Rose Varney

Project Manager

Ariel is a systems expert with special knowledge of Compeat RADAR, robust software that integrates various back-office functions.

Ariel launched her career while still in college, working as a catering manager for regional powerhouse Knights Catering in San Francisco. She gained more catering experience as she climbed ranks at two other firms before becoming Catering Director at Copia, the prestigious center for food and wine in Napa Valley.

In 2008, Ariel joined CTUIT, a technology firm, and began providing restaurants with solutions for problems relating to general ledger, sales, AP, inventory, recipe prep and recipe scaling.  She had the privilege of being a trusted, influential strategic technology consultant to many exceptional, enterprise restaurant groups.  She also directed the account managers team for professional services and provided daily support for client accounts representing $8.5 million in ARR in RADAR.

Ariel holds B.S., in Hospitality Management and Commercial Tourism from San Francisco State University.





POS is Dead, but Don’t Mourn its Passing

By Christopher Sebes POS as we know it is dead! That seems like a ludicrous

Continue Reading

RTS’s Christopher Sebes on multichannel operations panel at FOD Conference

[caption id="attachment_2096" align="alignnone" width="300"] Christopher Sebes[/caption] Yesterday, RTS Partner Christopher Sebes shared strategies for easing

Continue Reading

Fred LeFranc leads Monetizing Brand Loyalty panel

Fred LeFranc, a frequent speaker on technology matters, was in Las Vegas this week to

Continue Reading


We’d love to hear from you. Reach out and we’ll be in touch.


Our insights & updates, delivered directly to you.

Work with Fred LeFranc

Multiple hours purchased are discounted for your benefit.

Work with Jessica Kates

Multiple hours purchased are discounted for your benefit.